The Critical Role of Online Portals in Customer Acquisition

The need for P&C insurance carriers to offer customers a high-quality portal and mobile app has been understood for many years. But exactly how important it is in customer acquisition has been a mystery until now. insured.io sponsored an independent study of over 500 US insurance consumers to find the answer, and some of the results are nothing short of shocking.

The survey, titled  “Navigating the Digital Shift: 2024 User Experience Survey,” reveals: 

• About one-third of consumers think that an online portal is equal to reputation as one of the most important attributes when choosing a carrier.
• Seamless online experiences are twice as important to Millennials and GenZ than older insurance consumers. 
• Almost 60% say they would switch carriers to get an automated service that would tell them exactly where their claim is in their process.
• And 81% say they prefer to use an online portal for all routine tasks.

Download the entire report free by filling out the form.