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Bridger Insurance Services Chooses to Improve Self-Service Customer Experience

Las Vegas, Nevada--(Newsfile Corp. - October 31, 2023) -, provider of a cloud-based, omnichannel customer engagement platform for insurance organizations, today announced that Bridger Insurance Services has selected to provide Interactive Voice Response (IVR) to improve the customer experience for its auto insurance customers.'s IVR solution enables automated inbound payments and policy status checks, as well as automated phone and text outreach, helping to reduce late payments and policy cancellations.

"To retain insurance customers in today's competitive insurance marketplace, carriers must offer a variety of ways to engage. We chose's IVR solution because it empowers our customers to opt for self-service when they need to make a payment and prefer a direct method without the need to wait on hold to speak to a representative to get it done," said Deane Silke, President of Bridger Insurance Services.

Small to midsize insurance carriers and MGAs often face a deluge of customer calls, causing customer service strain and longer hold times. Implementing the right IVR system delivers a cost-effective solution that automates many common customer service tasks and empowers policyholders to self-serve, reducing wait times and enhancing their experience. In a research study of its 250,000 platform users, found that customers who frequently use IVR services exhibit a 24% higher retention rate than those who rely exclusively on live customer service agents.

Further, automated customer outreach, such as sending proactive calls and texts for payment reminders or policy renewals, is a simple and affordable action that signals a level of personal care. The research found that sending a message via SMS on the renewal day slashed cancellations by 52%.

"Some large P&C insurance carriers in California have decided to slow or even stop writing new business, which has benefited small to midsize insurance providers that are now struggling to keep up with customer service demands," explained Steve Johnson, Head of Product at "Bridger, facing similar call center challenges, adopted's SaaS IVR system to process secure payments and provide policy status information 24/7/365. With our IVR's outbound capability, a friendly, automated call/text reminder, sent in the right sequence and cadence, is a great way to reduce cancellations and increase reinstatements at an affordable price point for small to midsized insurance organizations."

Visit at InsureTech Connect Las Vegas, show booth #3141 at the Mandalay Bay Convention Center, October 31-November 2.

About Bridger Insurance Services
With licenses in California and Texas, including plans for further expansion, Bridger Insurance Services has provided personal auto insurance coverage in California since 1974 and has become one of the state's largest providers. When Bridger took over in 2017, it did so with the intent of continuing to build on a successful legacy. With a broker network exceeding 1,500 locations, California auto insurance with Bridger is just around the corner! For more information, visit Bridger at

Founded by insurance industry veterans with decades of experience on the P&C carrier and MGA side of the business, accelerates digital transformation for insurance organizations with a 360-degree suite of SaaS solutions built on a modern, cloud-based platform. The Customer Engagement Platform integrates seamlessly with multiple core administration systems. It includes interactive voice response (IVR), policyholder and agent portals, direct-to-consumer sales, recurring payments, first notice of loss (FNOL), and robust analytics. For more information and to schedule a demo of, please visit us at, email us at, or call us at (888) 470-0637.

Media contact:
Michelle Barry
Chameleon Collective for
(603) 809-2748